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Brand Identity

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About The Project


My local coffee shop was looking to refresh their branding to appeal to the younger generation moving into town while staying true to their loyal customers, mostly farmers and hardworking class people. For my solution, I chose a hardy serif font in a camp-badge logo to reflect the resilience and ruggedness of the loyal clientele. When selecting colours, I chose earthy tones with a splash of pastel pink that will easily speak to the younger generation.

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